Hurricane Response Guide for Environmental Public Health Professionals
Stakeholder: Question or Concern Key Message 1
Key Message 2
Key Message 3
Supporting Fact 1.1
Supporting Fact 2.1
Supporting Fact 3.1
Supporting Fact 1.2
Supporting Fact 2.2
Supporting Fact 3.2
Supporting Fact 1.3
Supporting Fact 2.3
Supporting Fact 3.3
Getting Your Message Out Bridging Technique
In a high-pressure situation, such as a TV interview, bridging can be a helpful technique. Bridging is a technique where you first acknowledge the difficult question and then transition to communicating the key message you want to deliver. Some examples include: “That’s an important aspect to consider, and what I want to emphasize is...” “I understand your concern, and what we know right now is…” “These are challenging circumstances, and it comes back to...”
Resources CDC Publications on Demand CERC Engaging the Community with Credibility CERC Template for News Release
Communication Resources | Natural Disasters | CDC Communicating Risk in Public Health Emergencies Crisis Emergency Risk Communication Plan Checklist Crisis Emergency Risk Communication Checklist: Basic tenets of emergency risk communication Heat-Related Illnesses and First Aid Message Development for Communication Natural Disasters and Severe Weather | Natural Disasters | CDC Public Service Announcements (PSAs) for Disasters | Natural Disasters | CDC Sample Message Planning
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