Representation
Make It Personal • Exhibit diverse representation (gender, race, income level, cultures, etc.) within your target audience.
• Work with community leaders from your population of focus to ensure the images are culturally appropriate and inclusive. • Choose images with people in ordinary settings and wearing modern, common clothing. • Make images accessible to non-English speakers and people with disabilities. Include alternative text to describe the image.
Relevance
• Pick images that reinforce your main message and purpose. • Too many irrelevant images are overwhelming. • Choose a visual that fits your brand’s theme. • Include your departments logos, colors, name, or link to your website.
• What is your “big picture.” • What image do you want your reader to be drawn to first? Make that picture the biggest. • Align you biggest image with your main message.
A fact sheet of the NEHA environmental health visibility toolkit and comic.
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