Selecting Images Effective use of images is a great way to communicate your message. Our brain processes visuals 60,000 times faster than text. If you removed all of the text in your message, what story would your images tell? When picking an image, think of
Quality
Representation
Relatability
Relevance
Quality
• Make sure you have the rights to the image you are using. • Choose an appropriate image size for the platform you are using. • Website and social media images should be at least 800 x 1,000 pixels. • Use high resolution, nonblurry images without watermarks to increase credibility and professionalism. • Online images should be greater than 72 dpi (dots per inch). • Printed images should be greater than 300 dpi. • Choose the correct format: • JPEGs are good for photographs • PNGs or vector files are good for illustrations and logos • Stock photos are high quality but can be generic and impersonal. Use them sparingly.
Relatability
• Use humans! Real people help audience members identify with your message. • Use of people illustrates how environmental health directly impacts your audience. • Use sensory images that make the viewer feel, taste, hear, or smell something.
• Get to know your audience and pick images that include familiar elements to them. • You will become easier to remember and more trusted.
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