stains, grease, and water.
Keep It Shorter Than an Elevator Ride Try to keep your message shorter than an elevator ride to the 6th floor (with no stops). If you are communicating a longer message, focus on the BIG PICTURE. • Say the most important information first. • Stay focused to 3 main points and start with a strong hook.
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message describes who, what, where, when, why, how message gives details, evidence, background message shares literature, references, methods
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Show More Than Tell • The human brain processes images 60,000 times faster than text. Share images, tables, charts, or real-life examples to help make your message memorable. • Bring in a guest who has experienced a severe foodborne illness. Use examples of how food safety measures have saved lives, and when mistakes have cost lives. They are “ forever chemicals. ” • Use analogies and metaphors. Environmental health concepts can be hard to visualize. Compare your topic to something the audience is familiar with: “Much like a tattoo, PFAS are difficult to get rid of once they are in your body. They are considered ‘forever chemicals’.” Like a ta oo, they are persistent and hard to remove. Keep It Conversational A conversational tone is informal, inclusive, and easy to understand and will help you connect with your audience, earn their trust, and leave them with a memorable message. Use pronouns, such as “I,” “you,” and “we,” to keep your message conversational. After you have developed your message, give it to a nonscientist and see what they think.
PFAS are a group of chemicals used to make coatings and products that resist heat, oil, stains, grease, and water.
They are “ forever chemicals. ” Like a ta oo, they are persistent and hard to remove.
A fact sheet of the NEHA environmental health visibility toolkit and comic.
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