Responding to Indoor Mold Concerns: A Resource for Environmental Public Health Professionals
Appendix H. Example Emergency Response Communications Plan
Roles and Responsibilities • Messaging and providing guidance on moisture control and safe mold cleanup • Coordinate with emergency management for distribution of communication materials • Maintain a public website and provide social media updates • Include mold-related information in emergency response briefings Communication Channels • Press releases following storms or flooding events • Social media alerts with short, visual instructions • Local radio and TV for immediate updates • Flyers and posters at shelters and distribution and community centers • Text message alerts through emergency notification systems • Website landing page with FAQs, cleanup guides, and translated materials Evaluation and After-Action Review • Track engagement metrics (e.g., web traffic, hotline calls, social media reach) • Conduct surveys or focus groups to evaluate message clarity and community needs • Document lessons learned and update the communication plan for future events
Purpose Provide coordinated, timely, and accurate communication to protect public health during and after events that create conditions for indoor mold growth (e.g., flooding, storm damage). Objectives 1. Inform the public about mold risks and prevention, provide actionable cleanup guidance, and tailor messages to affected populations. 2. Maintain unified messaging while monitoring and addressing misinformation and community concerns. 3. Deliver culturally and linguistically appropriate materials using plain language visuals and messaging. 4. Coordinate with housing and regulatory agencies on renters’ rights, landlord responsibilities, reporting processes, safe home reentry, and guidance for inspectors and shelter operators. Key Audiences • Affected residents, including renters and homeowners • Disproportionately affected communities • Property managers and landlords • Schools, childcare facilities, and community organizations
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