FIGURE 1
5-Step Pilot Marketing Initiative Approach for Promoting Environmental Health and Environmental Medicine Resources From the Agency for Toxic Substances and Disease Registry
Develop Marketing Materials
Conduct Focus Groups
•Identify and recruit participants •Participants consent, review brochures, and complete prefocus group survey Recruit Participants
•Outline goals and evaluation metrics •Determine the approach
•Summarize information from the focus groups •Develop recommendations to inform future efforts Analyze Results
•Conduct two facilitated focus groups—one for EH and one for EM •Nine participants for each group
•Select resources for target audiences •Design three brochures
Create a Marketing Plan
Note . EH = environmental health; EM = environmental medicine.
FIGURE 2
Finalized Brochures for Environmental Health (Left) and Environmental Medicine (Right) Resources From the Agency for Toxic Substances and Disease Registry
Environmental health professionals, students, and educators Do you want to expand your knowledge and skills in…
Health professionals, students, and educators
Are you prepared to answer questions about...
Environmental toxicology • Toxicological Profiles • ToxFAQs
Environmental contaminants • Clinician Briefs and Overviews • Per- and Polyfluoroalkyl Substances (PFAS)
Public health assessment •Training Modules •Webinars
Environmental toxicology •Toxicological Profiles •ToxFAQs
Use these educational resources Improve patient health
Use these educational resources
Community engagement •Community Engagement Playbook •Community Stress Resource Center •Health Communication Playbook
Pediatric concerns • Pediatric Environmental Health Specialty Units Resources
Understanding exposures • Taking an Exposure History
Earn CEUs*
Environmental health and medicine • Resources for Health Professionals
Environmental health land reuse •ATSDR Land Reuse Health Program
Earn CEUs*
* For some educational resources, certificates of completion and Continuing Education Units (CEUs) are available. These include Continuing Medical Education (CME), Continuing Nursing Education (CNE), and others!
* For some educational resources, certificates of completion and Continuing Education Units (CEUs) are available. These include Continuing Medical Education (CME), Continuing Nursing Education (CNE), and others!
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June 2025 • Journal of Environmental Health
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